Words by Keane Fletcher
You know the drill guys. It’s Friday night, you’ve just finished a long week of work, you’re feeling burnt out, drained…all you want is a few beers, a good feed, and a good time.
Well friends, Joe Publick has got you sorted! To celebrate the release of his TGIF-banger ‘Chicken Tikka Masala’, Joe Publick is giving curry-loving Aussies the chance to win a year's worth of this beloved dish, all thanks to online delivery company Deliveroo.
‘You Aussies love a curry don’t ya?’ says Publick. ‘And of course a bangin Chicken Tikka Masala. We’ve teamed up with Deliveroo to give away a whole year's worth of Ruby (that’s curry for you non-pommys). Let’s get this competition live and see all the absurd things people come up with to win a year's supply. It’s not exactly been the best year, so why not lather yourself up in Chicken juice and Masala? Have no dignity left? Perfect! The more embarrassing the better. Obviously.’
All you have to do to enter is:
1. Create your best content using the ‘Chicken Tikka Masala’ by Joe Publick audio clip on TikTok or Instagram Reels.
2. Upload your content to one or both of these platforms.
3. Include the hashtag #ChickenTikkaMasalaChallenge
4. Leave the content public/on your feed for the duration of the entry period (competition ends November 10th 2020).
Content can range from the outright outrageous, to funny, dancey, or simply as an opportunity to flex your best culinary skills. Much like the dish itself, this challenge is open to your best interpretation.
A list of Aussies TikTokker’s have already come on board to support the #ChickenTikkaMasalaChallenge. You can check out their content here: Marty & Michael, Bayle Bee, Bridey Drake and Sooklyn.
On his song ‘Chicken Tikka Masala’, Publick says he would 'never of thought that a song about a typical British night out would reach Australia... especially during lockdown! But I guess we all need a proper night out to look forward to, and I think that’s why so many people connected with it. Thanks all! God knows we’re all missing the pub right now right, and if there’s one thing Ozzies and Poms have in common it’s the love of a few pints on a Friday night!’
Competition is open to Australian residents only. Entries close November 10th. Full T&Cs available here.
